Women Investors Leading the Way with Strategic Decisions and Higher Investments
As a financial manager at Financial Claims Bureau Ltd (FC-BUREAU), I, Marie Senior, have witnessed firsthand the remarkable shift in investment behaviors among women.
The outdated stereotype of passive women investors is being shattered by a growing number of women who are taking control of their financial futures. This trend is particularly noticeable among younger women, who are making independent and strategic investment decisions.
A recent nationwide survey by Axis Mutual Fund highlighted this transformation.
The study, titled “Women Investment Behaviour Report 2024,” analyzed data from over one crore existing customers and revealed that nearly 72 percent of women investors now make their own investment decisions. This trend is even stronger among younger generations, with 75 percent of women aged twenty-five to th irty-four and 70 percent aged thirty-five to forty-four leading the charge in taking control of their financial destinie.
At FC-BUREAU, we have observed that women investors not only make independent decisions but also exhibit a mor strategic approach to investing. The data shows that women invest higher amounts on average, with a 25 percent increase per woman investor and a 37 percent higher corpus compared to men.
This indicates a long-term vision and commitment, as women demonstrate 22 percent higher persistency in their mutual fund Investment preferences have also evolved significantly, especially in the top thirty cities of India.
More women are embracing modern investment avenues such as mutual funds, stocks, and even startups. In contrast, women in B30 cities (beyond the top thirty) still show a preference for traditional investments like fixed deposits and gold, alongside mutual funds.
This shift towards newer investment options is a testament to the growing financial literacy and confidence among women. investments over a five-year perio.
